Internet Marketing Archives ‹ xEcommercexEcommerce

0

Getting results from Adwords

Dec 16 in Internet Marketing Written by: Harris

Here are a few basic Adwords hints & tips you need to follow for a successful Adwords Campaign... 1. Ad heading must closely match the search query If the search phrase is "Nokia Cameras", your ad should include the term "Nokia Camaras". 2. Ad body that is compelling and has a very tempting call to action Eg. "Latest Range Of Cameras" "30% Off Nokia Cameras" 3. Add keyword phrase to display URL Instead of www.bestcamerashop.com.au as the display URL, use www.BestCameraShop.com.au/NokiaCameras 4....

0

Improving Adwords Ad Quality Score

Dec 14 in Internet Marketing Written by: Harris

Single page, stand-alone websites that sell a single product, and offer no additional content don't rate well with Adwords. A paragraph or two describing the product, a product image, and a couple of links etc. does not impress Google, so your ad will rank poorly. This will drive up the cost of advertising, and simultaneously lower your position in the results (of course the click-through-rate are also critical). All this makes sense. Google wants to link to high value sites, because that's...

0

Keyword Tools & Stuff

Dec 13 in Internet Marketing Written by: Harris

Google Auto Complete This tool is great when you need a quick list of the most popular keyword phrases related to a blog article you are writing. If I'm writing a blog post on "ecommerce", I type the term "ecommerce" into Google and it shows me the four most searched terms. I can then choose a phrase from these suggestions to use as part of my header in the blog post. Google Adwords Keyword Tool This is arguably the best tool to use to get keyword suggestions, simply because it is a Google...

0

Facebook for Business

Dec 07 in Internet Marketing Written by: Harris

Facebook for e-Business! - Free citizenship & No Trade Barriers. Social Networks are growing in size, importance, and influence. So lets consider the business implications of services such as Facebook, Google +, Twitter, Linked In. Demographics According to Facebook, there are 800 million users worldwide. 50% of whom log in to their accounts on a daily basis. Australia alone has almost 11 million users (2011 - checkfacebook.com). 70% of Australian Facebook users are between the ages of 18 and 44. (see...

0

Christmas Website Templates Are In Demand

Dec 04 in Internet Marketing Written by: Harris

Barriers to entry for starting an online business are so small now that many small business are even opening shops for the purpose of selling a small number of seasonal products. The recent Analytics results for xEcommerce shows a spike in the number of users searching for Christmas website templates. These operators are looking at the cost of building short term business websites to sell a few christmas products over a few weeks before christmas. Any why not! It's quite reasonable for an average...

0

Get More Data From Google Analytics

Oct 31 in Internet Marketing Written by: Harris

The new Google Analytics (beta) Service allows you to merge data from your Webmaster's Toolkit into your Analytics reports. To link Google Analytics with Google Webmaster Tools: 1. Click Setting from your Analytics Account 2. Click "Web Property Settings" 3. Click "edit" from Webmaster Tool Settings. 4. Select the Webmaster Tools account you wish to link & click "Apply".

2

Webmaster Tools are Essential to Your Business!

Oct 31 in Internet Marketing Written by: Harris

Webmaster tool provided by Google and Bing are absolutely essential for the success of your website. There are simply no better tools available for determining the health of your website (except of course the sales figures produced by the internal shop reports!). Google Webmaster Central Google Webmaster allows you to manage everything about your website, ranging from the Geolocation of your shop, to site link and site-map settings. Furthermore Google Webmaster will also report if is experiencing...

0

Webmaster Tools for xEcommerce Clients

Oct 31 in Internet Marketing Written by: Harris

We strongly recommend to all clients that you regularly monitor the progress of your website by checking into your Google Webmaster and xAnalytics accounts.There are many important metrics reported by these tools, ranging from who's currently on-line to how many users have connected via an iPhone...Google WebmasterGoogle Webmaster is the portal to all your Google Website Services. From the top menu of Google Webmaster Central you can connect to Google Analytics (to view tracking information for...

02 8084 8877

Internet Marketing Archives - xEcommerce

Getting results from Adwords

Improving Adwords Ad Quality Score

Keyword Tools & Stuff

Facebook for Business

Christmas Website Templates Are In Demand

Get More Data From Google Analytics

Webmaster Tools are Essential to Your Business!

Webmaster Tools for xEcommerce Clients

Categories

Archives

Contact Us

Our Services

Company Info

e-Commerce Articles

SITEMAP

02 8084 8877

Internet Marketing Archives - xEcommerce

Categories

Archives

Tags

Contact Us

Our Services

Company Info

e-Commerce Articles