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Does Anyone Read Small Business Blogs?

Dec 10 in Small e-Business Written by: Harris

Does anyone read small business blogs or are they just a desperate way to create content that points back to the product pages to increase page ranking? Banish the thought! Small business website blogs are a labour of love to spread free wisdom to the customers of small businesses. Our blogs are a community service. They are the result of countless hours of after work work. We know they are appreciated! Please, please, please, if you are a HUMAN BEING reading this post put "YES" in the comments...

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Your eBusiness Must Write to Survive

Dec 06 in Small e-Business Written by: Harris

The 90-9-1 principle states that 90% of online users don't contribute any content, 9% are occasional contributors, and only 1% are regular contributors of information. In an environment where information is key, the 1% will control the conversation. The 1% get the respect and recognition. As an Internet business owner you want to be in the conversation. Silence is death on the Internet. It's not so different in the real world. Businesses that are involved in their community, are seen as the leaders...

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Can You Spell "Internet Business Success"?

Dec 04 in Small e-Business Written by: Harris

To get some perspectives on what's important to Business Websites, I often try and draw parallels to bricks & mortar businesses. It's true that an Internet business is very different to a traditional business in terms of location and structure, but in the end they are both serving the needs of their customers. Both have to convince the customer they they can be trusted to deliver on their promises. So how would I feel about a traditional retailer that had signs around the shop with unintentional...

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Common eBusiness Terms & Their Search Popularity

Nov 29 in Small e-Business Written by: Harris

As an e-Commerce website developer, I have always struggled to find the terms my clients use when referring to business over the Internet. I'd like to know this so I can use language they are familiar with, rather than language a professional in the industry might use. This is by no means an exhaustive study, it's simply something I thought would help me when writing content. It's published here in case it might be useful to others. Below are general terms used to refer to the Internet,...

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The Internet – Business Blessing & Curse!

Nov 19 in Small e-Business Written by: Harris

The Internet is a blessing to some businesses, and a curse to so many others. While some online retailers are finding ways to tap into new national and international markets, others are finding that the Internet has opened the floodgates to so much competition that it’s near impossible to survive. Why are some businesses thriving while others are withering away? Successful businesses find ways to adapt to new environments. They accept the challenges they are presented, and use them as an opportunity...

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Include Shipping in Product Price?

Nov 19 in Small e-Business Written by: Harris

Including the shipping price in the cost of a product is very attractive to many customers (it’s one less thing to worry about), but its not always possible. “Free shipping & handling” allows the customer to shop around, focussed on your product, and free of any fear they will be slapped with fees around the next corner, or unreasonable shipping fees at the very last moment. Don’t include shipping cost in price if; You sell heavy items You sell large items You offer international...

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Customer Feedback

Nov 08 in Small e-Business Written by: Harris

Get as much customer feedback as possible and use that information (both positive feedback and negative feedback) to push the business forward. Negative Feedback is essential in identifying your weaknesses and should always be welcomed. In some cases a complaint handled properly can turn a dissatisfied customer into a long term customer who can sing your praises to friends and colleagues louder than any other customer. In 1993 I had a small computer shop in Sydney. Early on a Thursday...

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Website Performance

Oct 10 in Small e-Business Written by: Harris

Web pages should finish loading in less than 3 seconds! In 1998 the Graphics Visualization and Usability Center (www.gvu.gatech.edu) conducted a survey to identify website problems experienced by Internet users. Biggest Web Site Annoyances: Advertising banners that take too long to load 62.3% It takes too long to view/download pages 61.4% Encountering links that do not work (i.e., linkrot) 57.1% * Full report is available at www.gvu.gatech.edu/user_surveys It...

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Ecommerce success by accident?

Oct 08 in Small e-Business Written by: Harris

You may have noticed when buying milk from a 7-11 that it’s always in the back corner of the store. Perhaps it’s there because that’s the most practical location for the fridge, but then again it’s also a clever location to place a popular product line; customers have to walk through aisles of other products to get to it, and on the way there, they will hopefully spot products they had not planned on buying. The same 7-11 will locate sweets and other low cost items in front of the checkout....

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Small e-Business Archives - xEcommerce

Does Anyone Read Small Business Blogs?

Your eBusiness Must Write to Survive

Can You Spell "Internet Business Success"?

Common eBusiness Terms & Their Search Popularity

The Internet – Business Blessing & Curse!

Include Shipping in Product Price?

Customer Feedback

Website Performance

Ecommerce success by accident?

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02 8084 8877

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