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Nov 29 in Small e-Business
Written by: Harris
As an e-Commerce website developer, I have always struggled to find the terms my clients use when referring to business over the Internet.
I’d like to know this so I can use language they are familiar with, rather than language a professional in the industry might use.
This is by no means an exhaustive study, it’s simply something I thought would help me when writing content. It’s published here in case it might be useful to others.
Below are general terms used to refer to the Internet, and more broadly to digital technology (with a few extra terms I thought I would experiment with).
Broad Terms Related to Internet Services
- electronic
- e-
- digital
- internet
- cyberspace
- web
- net
- online
- mobile
- computer
- virtual
- www
- dot-com
- .com
- traditional
- bricks & mortar
Broad Terms Related to Business & Retail
- shop
- store
- storefront
- business
- company
- commerce
- retail
- economy
- marketplace
- outlet
- site
- website
- products
- services
- transactions
- selling
- catalog
- catalogue
Other Related Terms
- cart
- trolley
- clicks & mortar
- bricks & clicks
- bricks, clicks & flips
- pure click
- non-store
- B2B
- B2C
Google’s keyword tool returned the following “broad” results for the above terms…
I could have tripped out the Competition & CPC value (thats not what this article is about), but what’s the harm in leaving it there. The Local Monthly Searches reported are for Australia.
Search Frequency of e-Commerce Terms
|
Keyword
|
Competition
|
Global Monthly Searches
|
Local Monthly Searches
|
Approximate CPC
|
| .com |
Low
|
2,060,000,000 | 37,200,000 | AU$0.41 |
| www |
Low
|
1,380,000,000 | 16,600,000 | AU$0.55 |
| online |
Low
|
755,000,000 | 13,600,000 | AU$1.48 |
| e- |
Low
|
506,000,000 | 5,000,000 | AU$0.74 |
| net |
Low
|
506,000,000 | 9,140,000 | AU$0.61 |
| internet |
Low
|
338,000,000 | 4,090,000 | AU$1.64 |
| web |
Low
|
277,000,000 | 4,090,000 | AU$2.69 |
| site |
Low
|
277,000,000 | 4,090,000 | AU$2.86 |
| shop |
Low
|
226,000,000 | 7,480,000 | AU$0.85 |
| mobile |
Low
|
185,000,000 | 2,740,000 | AU$1.60 |
| store |
Low
|
151,000,000 | 6,120,000 | AU$0.76 |
| computer |
Low
|
124,000,000 | 2,740,000 | AU$2.14 |
| company |
Low
|
124,000,000 | 2,740,000 | AU$2.71 |
| website |
Medium
|
124,000,000 | 2,740,000 | AU$3.45 |
| business |
Medium
|
101,000,000 | 4,090,000 | AU$3.04 |
| services |
Low
|
101,000,000 | 3,350,000 | AU$2.73 |
| digital |
Medium
|
68,000,000 | 1,220,000 | AU$1.41 |
| electronic |
Low
|
45,500,000 | 823,000 | AU$1.36 |
| virtual |
Low
|
45,500,000 | 550,000 | AU$3.55 |
| products |
Medium
|
30,400,000 | 1,220,000 | AU$1.54 |
| outlet |
Low
|
24,900,000 | 450,000 | AU$0.70 |
| dot-com |
Low
|
16,600,000 | 246,000 | AU$0.78 |
| retail |
Low
|
16,600,000 | 673,000 | AU$1.19 |
| cart |
Low
|
16,600,000 | 450,000 | AU$1.18 |
| commerce |
Low
|
13,600,000 | 165,000 | AU$5.99 |
| catalog |
Low
|
13,600,000 | 1,220,000 | AU$0.36 |
| catalogue |
Low
|
11,100,000 | 1,220,000 | AU$0.39 |
| economy |
Low
|
9,140,000 | 301,000 | AU$1.93 |
| selling |
Medium
|
9,140,000 | 368,000 | AU$2.14 |
| traditional |
Low
|
7,480,000 | 246,000 | AU$0.88 |
| marketplace |
Low
|
2,240,000 | 49,500 | AU$1.07 |
| transactions |
Low
|
1,830,000 | 40,500 | AU$7.19 |
| trolley |
Medium
|
1,830,000 | 110,000 | AU$1.12 |
| b2b |
Low
|
1,830,000 | 33,100 | AU$3.69 |
| b2c |
Low
|
201,000 | 2,900 | AU$4.25 |
| storefront |
Low
|
165,000 | 1,900 | AU$2.59 |
| cyberspace |
Low
|
90,500 | 3,600 | AU$0.74 |
| bricks & mortar |
Low
|
49,500 | 2,400 | AU$1.18 |
| non-store |
Low
|
40,500 | 590 | AU$1.22 |
| clicks & mortar |
Low
|
4,400 | 110 | AU$0.10 |
| bricks & clicks |
Low
|
4,400 | 91 | AU$0.10 |
| pure click |
Low
|
1,300 | 22 | AU$0.22 |
| bricks clicks and flips | - | < 10 | - | - |
I wrote a quick script to create combinations of the above terms, and then fed those combinations into Google Keyword Tool. Here are the results…
Popular Combinations of Primary e-Business Terms
(in order of search frequency)
- online shop
- web services
- e-business
- web store
- online store
- online business
- internet business
- mobile website
- web shop
- internet shop
- business website
- mobile site
- online mobile shopping
- online selling
- online marketplace
- b2b b2c
- web company
- virtual store
- digital store
- e-catalog
- web business
- retail services
- company website
Tags:
australia search, b2c, business company, cpc, google, retail shop, seo, Small e-Business, storefront, xEcommerce
About the author
I have been in the Internet industry since 1994, when I was one of the directors and owners of Cyberloom Pty Ltd - an early ISP based in Sydney, NSW. Cyberloom was sold in 2001. That's when I started X Pty Ltd as a website development company. xEcommerce.com.au is now my primary focus. xEcommerce.com.au builds small business sites on two platforms - Magento & Wordpress. One day I would like to operate the business from the Greek Island of Meganisi - and why not? The Internet is everywhere! ;)
