Improving Adwords Ad Quality Score - Wed, 14 Dec 2011
Single page, stand-alone websites that sell a single product, and offer no additional content don't rate well with Adwords. A paragraph or two describing the product, a product image, and a couple of links etc. does not impress Google, so your ad will rank poorly. This will drive up the cost of ...
Single page, stand-alone websites that sell a single product, and offer no additional content don't rate well with Adwords. A paragraph or two describing the product, a product image, and a couple of links etc. does not impress Google, so your ad will rank poorly. This will drive up the cost of ...
Slideshow A+ Plus For Shopping Cart Websites - Sat, 10 Dec 2011
Adding a slideshow to your shopping cart website landing page is a great way to showcase your featured products in a way that's visually appealing and dynamic. As the saying goes, "Images are worth a thousand words". Short Attention Span Statistics show that the average Internet user spends ver...
Adding a slideshow to your shopping cart website landing page is a great way to showcase your featured products in a way that's visually appealing and dynamic. As the saying goes, "Images are worth a thousand words". Short Attention Span Statistics show that the average Internet user spends ver...
Google's SERP Click Stopwatch - Thu, 08 Dec 2011
Is it possible that Google is now recording the duration a user stays on a website after a click from the Search Engines Results page? When we do a search for "business website design" we see the following link in Google; You will notice that the URL is reported as: www.xecommerce.com.au/prof...
Is it possible that Google is now recording the duration a user stays on a website after a click from the Search Engines Results page? When we do a search for "business website design" we see the following link in Google; You will notice that the URL is reported as: www.xecommerce.com.au/prof...
Can You Spell "Internet Business Success"? - Sun, 04 Dec 2011
To get some perspectives on what's important to Business Websites, I often try and draw parallels to bricks & mortar businesses. It's true that an Internet business is very different to a traditional business in terms of location and structure, but in the end they are both serving the needs o...
To get some perspectives on what's important to Business Websites, I often try and draw parallels to bricks & mortar businesses. It's true that an Internet business is very different to a traditional business in terms of location and structure, but in the end they are both serving the needs o...
The Internet - Business Blessing & Curse! - Sat, 19 Nov 2011
The Internet is a blessing to some businesses, and a curse to so many others. While some online retailers are finding ways to tap into new national and international markets, others are finding that the Internet has opened the floodgates to so much competition that it’s near impossible to survi...
The Internet is a blessing to some businesses, and a curse to so many others. While some online retailers are finding ways to tap into new national and international markets, others are finding that the Internet has opened the floodgates to so much competition that it’s near impossible to survi...
Include Shipping in Product Price? - Sat, 19 Nov 2011
Including the shipping price in the cost of a product is very attractive to many customers (it’s one less thing to worry about), but its not always possible. “Free shipping & handling” allows the customer to shop around, focussed on your product, and free of any fear they will be slappe...
Including the shipping price in the cost of a product is very attractive to many customers (it’s one less thing to worry about), but its not always possible. “Free shipping & handling” allows the customer to shop around, focussed on your product, and free of any fear they will be slappe...
Stay Focused on Landing Page Objective - Sat, 19 Nov 2011
Every landing page in your website should focus on a single objective. Don’t confuse the user with too many options or conflicting themes. Don’t Bury the User in Too Much Information Lots of product information is great but not when it’s all crammed into a single page. Too much conten...
Every landing page in your website should focus on a single objective. Don’t confuse the user with too many options or conflicting themes. Don’t Bury the User in Too Much Information Lots of product information is great but not when it’s all crammed into a single page. Too much conten...
Prepare your Ecommerce Website for iPhones & Android shoppers - Sat, 19 Nov 2011
Mobile devices are within reach 24 hours per day, unlike desktop computers which are anchored to the office, bedrooms, or study. Mobile phones allow users to seek out products and services the very instant the need arises. They remember to buy flee control for the cat while on the train to work, ...
Mobile devices are within reach 24 hours per day, unlike desktop computers which are anchored to the office, bedrooms, or study. Mobile phones allow users to seek out products and services the very instant the need arises. They remember to buy flee control for the cat while on the train to work, ...
Page Load Time effects your SEO ranking - Sat, 05 Nov 2011
Website performance has always been important to users, and slow page load times have never been popular! Who wants to wait around for a page to load when it takes only seconds to hit the back button and move to the next site. Users make very quick judgements about websites. If they are slow, dif...
Website performance has always been important to users, and slow page load times have never been popular! Who wants to wait around for a page to load when it takes only seconds to hit the back button and move to the next site. Users make very quick judgements about websites. If they are slow, dif...
URL Considerations when Upgrading a Website - Tue, 25 Oct 2011
When a business owner decides it's time update their website they must always consider the Search Engine implications of the proposed change. Changing a page's URL is the same as deleting the old page (and probably well indexed page) and replacing it with an entirely new page that starts with z...
When a business owner decides it's time update their website they must always consider the Search Engine implications of the proposed change. Changing a page's URL is the same as deleting the old page (and probably well indexed page) and replacing it with an entirely new page that starts with z...
Love at first web sight - Mon, 10 Oct 2005
Recent studies on user habits have shown that the average Internet user spends no more than 15-20 seconds evaluating a website. For a business website, those 15 seconds are critical. If hundreds of customers in a conventional business environment were seen walking in, scanning the room, and lea...
Recent studies on user habits have shown that the average Internet user spends no more than 15-20 seconds evaluating a website. For a business website, those 15 seconds are critical. If hundreds of customers in a conventional business environment were seen walking in, scanning the room, and lea...
Avoiding navigation confusion - Mon, 10 Oct 2005
The Internet conditions us for pessimism. Most users will visit 9 or 10 different websites before they settle on one they think shows the most promise. In other words 9 out of 10 times the user has wasted their time. It’s no surprise then, that Internet users limit their website evaluation time ...
The Internet conditions us for pessimism. Most users will visit 9 or 10 different websites before they settle on one they think shows the most promise. In other words 9 out of 10 times the user has wasted their time. It’s no surprise then, that Internet users limit their website evaluation time ...
Website navigation - Mon, 10 Oct 2005
In the early days of the Internet, web designers were trying to out-class the competition with more and more creative websites. I remember visiting one website which was all black. Nothing was visible - just a dark void! I waiting for the information to load, then having given up waiting, I moved th...
In the early days of the Internet, web designers were trying to out-class the competition with more and more creative websites. I remember visiting one website which was all black. Nothing was visible - just a dark void! I waiting for the information to load, then having given up waiting, I moved th...
Good web design practices - Sun, 09 Oct 2005
Make sure the site is fast. Slow sites frustrate customers. Avoid too many unnecessary graphics. Optimise graphics so they are as small as possible. Don’t skimp on web hosting. $5 per month web hosting services are not worth it in the long run. They are probably used by marginal sites and coul...
Make sure the site is fast. Slow sites frustrate customers. Avoid too many unnecessary graphics. Optimise graphics so they are as small as possible. Don’t skimp on web hosting. $5 per month web hosting services are not worth it in the long run. They are probably used by marginal sites and coul...