Your Business MUST use Google Places - Thu, 15 Dec 2011
Make sure you have setup a google places account if you have a bricks & mortar business. I was recently looking for a local car wash and naturally used Google to find one (who uses the yellow pages any more!) One of the ads caught my attention. In addition to the address, phone number...
Make sure you have setup a google places account if you have a bricks & mortar business. I was recently looking for a local car wash and naturally used Google to find one (who uses the yellow pages any more!) One of the ads caught my attention. In addition to the address, phone number...
Improving Adwords Ad Quality Score - Wed, 14 Dec 2011
Single page, stand-alone websites that sell a single product, and offer no additional content don't rate well with Adwords. A paragraph or two describing the product, a product image, and a couple of links etc. does not impress Google, so your ad will rank poorly. This will drive up the cost of ...
Single page, stand-alone websites that sell a single product, and offer no additional content don't rate well with Adwords. A paragraph or two describing the product, a product image, and a couple of links etc. does not impress Google, so your ad will rank poorly. This will drive up the cost of ...
Superfluous & Essential Pages for Ecommerce Websites - Sun, 11 Dec 2011
Most business websites have Terms & Conditions and Privacy Policy pages which seem superfluous considering users hardly ever read these things. Nevertheless they are needed for legal reasons. In addition to the legal reasons, it appears there might be another reason to have them - Google. It ...
Most business websites have Terms & Conditions and Privacy Policy pages which seem superfluous considering users hardly ever read these things. Nevertheless they are needed for legal reasons. In addition to the legal reasons, it appears there might be another reason to have them - Google. It ...
Slideshow A+ Plus For Shopping Cart Websites - Sat, 10 Dec 2011
Adding a slideshow to your shopping cart website landing page is a great way to showcase your featured products in a way that's visually appealing and dynamic. As the saying goes, "Images are worth a thousand words". Short Attention Span Statistics show that the average Internet user spends ver...
Adding a slideshow to your shopping cart website landing page is a great way to showcase your featured products in a way that's visually appealing and dynamic. As the saying goes, "Images are worth a thousand words". Short Attention Span Statistics show that the average Internet user spends ver...
Google's SERP Click Stopwatch - Thu, 08 Dec 2011
Is it possible that Google is now recording the duration a user stays on a website after a click from the Search Engines Results page? When we do a search for "business website design" we see the following link in Google; You will notice that the URL is reported as: www.xecommerce.com.au/prof...
Is it possible that Google is now recording the duration a user stays on a website after a click from the Search Engines Results page? When we do a search for "business website design" we see the following link in Google; You will notice that the URL is reported as: www.xecommerce.com.au/prof...
Facebook for Business - Wed, 07 Dec 2011
Facebook for e-Business! - Free citizenship & No Trade Barriers. Social Networks are growing in size, importance, and influence. So lets consider the business implications of services such as Facebook, Google +, Twitter, Linked In. Demographics According to Facebook, there are 800 million us...
Facebook for e-Business! - Free citizenship & No Trade Barriers. Social Networks are growing in size, importance, and influence. So lets consider the business implications of services such as Facebook, Google +, Twitter, Linked In. Demographics According to Facebook, there are 800 million us...
Your eBusiness Must Write to Survive - Tue, 06 Dec 2011
The 90-9-1 principle states that 90% of online users don't contribute any content, 9% are occasional contributors, and only 1% are regular contributors of information. In an environment where information is key, the 1% will control the conversation. The 1% get the respect and recognition. As a...
The 90-9-1 principle states that 90% of online users don't contribute any content, 9% are occasional contributors, and only 1% are regular contributors of information. In an environment where information is key, the 1% will control the conversation. The 1% get the respect and recognition. As a...
SEO Speak - The Way Your Customers - SEO Search - Mon, 05 Dec 2011
When creating content for a business webpage be sure to consider the terms customers might be using when conducting a search. It's not enough to simply start writing a product description with no thought given to the words you use in the article. Keep in mind that Search Engines are going to craw...
When creating content for a business webpage be sure to consider the terms customers might be using when conducting a search. It's not enough to simply start writing a product description with no thought given to the words you use in the article. Keep in mind that Search Engines are going to craw...
Christmas Website Templates Are In Demand - Sun, 04 Dec 2011
Barriers to entry for starting an online business are so small now that many small business are even opening shops for the purpose of selling a small number of seasonal products. The recent Analytics results for xEcommerce shows a spike in the number of users searching for Christmas website templ...
Barriers to entry for starting an online business are so small now that many small business are even opening shops for the purpose of selling a small number of seasonal products. The recent Analytics results for xEcommerce shows a spike in the number of users searching for Christmas website templ...
Can You Spell "Internet Business Success"? - Sun, 04 Dec 2011
To get some perspectives on what's important to Business Websites, I often try and draw parallels to bricks & mortar businesses. It's true that an Internet business is very different to a traditional business in terms of location and structure, but in the end they are both serving the needs o...
To get some perspectives on what's important to Business Websites, I often try and draw parallels to bricks & mortar businesses. It's true that an Internet business is very different to a traditional business in terms of location and structure, but in the end they are both serving the needs o...
Common eBusiness Terms & Their Search Popularity - Tue, 29 Nov 2011
As an e-Commerce website developer, I have always struggled to find the terms my clients use when referring to business over the Internet. I'd like to know this so I can use language they are familiar with, rather than language a professional in the industry might use. This is by no means an ...
As an e-Commerce website developer, I have always struggled to find the terms my clients use when referring to business over the Internet. I'd like to know this so I can use language they are familiar with, rather than language a professional in the industry might use. This is by no means an ...
The Internet - Business Blessing & Curse! - Sat, 19 Nov 2011
The Internet is a blessing to some businesses, and a curse to so many others. While some online retailers are finding ways to tap into new national and international markets, others are finding that the Internet has opened the floodgates to so much competition that it’s near impossible to survi...
The Internet is a blessing to some businesses, and a curse to so many others. While some online retailers are finding ways to tap into new national and international markets, others are finding that the Internet has opened the floodgates to so much competition that it’s near impossible to survi...
Include Shipping in Product Price? - Sat, 19 Nov 2011
Including the shipping price in the cost of a product is very attractive to many customers (it’s one less thing to worry about), but its not always possible. “Free shipping & handling” allows the customer to shop around, focussed on your product, and free of any fear they will be slappe...
Including the shipping price in the cost of a product is very attractive to many customers (it’s one less thing to worry about), but its not always possible. “Free shipping & handling” allows the customer to shop around, focussed on your product, and free of any fear they will be slappe...
Stay Focused on Landing Page Objective - Sat, 19 Nov 2011
Every landing page in your website should focus on a single objective. Don’t confuse the user with too many options or conflicting themes. Don’t Bury the User in Too Much Information Lots of product information is great but not when it’s all crammed into a single page. Too much conten...
Every landing page in your website should focus on a single objective. Don’t confuse the user with too many options or conflicting themes. Don’t Bury the User in Too Much Information Lots of product information is great but not when it’s all crammed into a single page. Too much conten...
SEO is (not) a Waste of Time - Sat, 19 Nov 2011
Small business owners can spend countless hours and enormous sums on Search Engine Optimisation in an effort to drive organic Search Engine Traffic to their sites. The problem is that even the experts can’t agree on how exactly the Search Engines rank individual pages. To add to the problem Sea...
Small business owners can spend countless hours and enormous sums on Search Engine Optimisation in an effort to drive organic Search Engine Traffic to their sites. The problem is that even the experts can’t agree on how exactly the Search Engines rank individual pages. To add to the problem Sea...
Customer Feedback - Tue, 08 Nov 2011
Get as much customer feedback as possible and use that information (both positive feedback and negative feedback) to push the business forward. Negative Feedback is essential in identifying your weaknesses and should always be welcomed. In some cases a complaint handled properly can turn a dis...
Get as much customer feedback as possible and use that information (both positive feedback and negative feedback) to push the business forward. Negative Feedback is essential in identifying your weaknesses and should always be welcomed. In some cases a complaint handled properly can turn a dis...
Page Load Time effects your SEO ranking - Sat, 05 Nov 2011
Website performance has always been important to users, and slow page load times have never been popular! Who wants to wait around for a page to load when it takes only seconds to hit the back button and move to the next site. Users make very quick judgements about websites. If they are slow, dif...
Website performance has always been important to users, and slow page load times have never been popular! Who wants to wait around for a page to load when it takes only seconds to hit the back button and move to the next site. Users make very quick judgements about websites. If they are slow, dif...
Website Performance - Mon, 10 Oct 2005
Web pages should finish loading in less than 3 seconds! In 1998 the Graphics Visualization and Usability Center (www.gvu.gatech.edu) conducted a survey to identify website problems experienced by Internet users. Biggest Web Site Annoyances: Advertising banners that take too long to ...
Web pages should finish loading in less than 3 seconds! In 1998 the Graphics Visualization and Usability Center (www.gvu.gatech.edu) conducted a survey to identify website problems experienced by Internet users. Biggest Web Site Annoyances: Advertising banners that take too long to ...
Ecommerce success by accident? - Sat, 08 Oct 2005
You may have noticed when buying milk from a 7-11 that it’s always in the back corner of the store. Perhaps it’s there because that’s the most practical location for the fridge, but then again it’s also a clever location to place a popular product line; customers have to walk through aisle...
You may have noticed when buying milk from a 7-11 that it’s always in the back corner of the store. Perhaps it’s there because that’s the most practical location for the fridge, but then again it’s also a clever location to place a popular product line; customers have to walk through aisle...