Getting results from Adwords - Fri, 16 Dec 2011
There are a few basic rules you need to follow for a successful Adwords Campaign... 1. Ad heading must closely match the search query If the search phrase is "Nokia Cameras", your ad should include the term "Nokia Camaras". 2. Ad body that is compelling and has a very tempting call to action E...
There are a few basic rules you need to follow for a successful Adwords Campaign... 1. Ad heading must closely match the search query If the search phrase is "Nokia Cameras", your ad should include the term "Nokia Camaras". 2. Ad body that is compelling and has a very tempting call to action E...
Your Business MUST use Google Places - Thu, 15 Dec 2011
Make sure you have setup a google places account if you have a bricks & mortar business. I was recently looking for a local car wash and naturally used Google to find one (who uses the yellow pages any more!) One of the ads caught my attention. In addition to the address, phone number...
Make sure you have setup a google places account if you have a bricks & mortar business. I was recently looking for a local car wash and naturally used Google to find one (who uses the yellow pages any more!) One of the ads caught my attention. In addition to the address, phone number...
Improving Adwords Ad Quality Score - Wed, 14 Dec 2011
Single page, stand-alone websites that sell a single product, and offer no additional content don't rate well with Adwords. A paragraph or two describing the product, a product image, and a couple of links etc. does not impress Google, so your ad will rank poorly. This will drive up the cost of ...
Single page, stand-alone websites that sell a single product, and offer no additional content don't rate well with Adwords. A paragraph or two describing the product, a product image, and a couple of links etc. does not impress Google, so your ad will rank poorly. This will drive up the cost of ...
Keyword Tools & Stuff - Tue, 13 Dec 2011
Google Auto Complete This tool is great when you need a quick list of the most popular keyword phrases related to a blog article you are writing. If I'm writing a blog post on "ecommerce", I type the term "ecommerce" into Google and it shows me the four most searched terms. I can th...
Google Auto Complete This tool is great when you need a quick list of the most popular keyword phrases related to a blog article you are writing. If I'm writing a blog post on "ecommerce", I type the term "ecommerce" into Google and it shows me the four most searched terms. I can th...
Avoid Duplicate Content - Mon, 12 Dec 2011
Duplicate content can be a problem for many business websites. For example the xEcommerce.com.au website sells shopping cart solutions. We have three different products; Budget Shopping Cart - uses an existing design template Professional Shopping Cart - fully customised solution Catalogue ...
Duplicate content can be a problem for many business websites. For example the xEcommerce.com.au website sells shopping cart solutions. We have three different products; Budget Shopping Cart - uses an existing design template Professional Shopping Cart - fully customised solution Catalogue ...
Does Anyone Read Small Business Blogs? - Sat, 10 Dec 2011
Does anyone read small business blogs or are they just a desperate way to create content that points back to the product pages to increase page ranking? Banish the thought! Small business website blogs are a labour of love to spread free wisdom to the customers of small businesses. Our blogs are ...
Does anyone read small business blogs or are they just a desperate way to create content that points back to the product pages to increase page ranking? Banish the thought! Small business website blogs are a labour of love to spread free wisdom to the customers of small businesses. Our blogs are ...
Customers Assisted SEO - Fri, 09 Dec 2011
In an previous article titled "Your eBusiness Must Write to Survive" I suggested that including a customer reviews & comments system in your shopping cart website will allow your customers to help you build content. In yet another article titled "SEO Speak – The Way Your Customers – SEO S...
In an previous article titled "Your eBusiness Must Write to Survive" I suggested that including a customer reviews & comments system in your shopping cart website will allow your customers to help you build content. In yet another article titled "SEO Speak – The Way Your Customers – SEO S...
Google's SERP Click Stopwatch - Thu, 08 Dec 2011
Is it possible that Google is now recording the duration a user stays on a website after a click from the Search Engines Results page? When we do a search for "business website design" we see the following link in Google; You will notice that the URL is reported as: www.xecommerce.com.au/prof...
Is it possible that Google is now recording the duration a user stays on a website after a click from the Search Engines Results page? When we do a search for "business website design" we see the following link in Google; You will notice that the URL is reported as: www.xecommerce.com.au/prof...
Facebook for Business - Wed, 07 Dec 2011
Facebook for e-Business! - Free citizenship & No Trade Barriers. Social Networks are growing in size, importance, and influence. So lets consider the business implications of services such as Facebook, Google +, Twitter, Linked In. Demographics According to Facebook, there are 800 million us...
Facebook for e-Business! - Free citizenship & No Trade Barriers. Social Networks are growing in size, importance, and influence. So lets consider the business implications of services such as Facebook, Google +, Twitter, Linked In. Demographics According to Facebook, there are 800 million us...
Your eBusiness Must Write to Survive - Tue, 06 Dec 2011
The 90-9-1 principle states that 90% of online users don't contribute any content, 9% are occasional contributors, and only 1% are regular contributors of information. In an environment where information is key, the 1% will control the conversation. The 1% get the respect and recognition. As a...
The 90-9-1 principle states that 90% of online users don't contribute any content, 9% are occasional contributors, and only 1% are regular contributors of information. In an environment where information is key, the 1% will control the conversation. The 1% get the respect and recognition. As a...
SEO Speak - The Way Your Customers - SEO Search - Mon, 05 Dec 2011
When creating content for a business webpage be sure to consider the terms customers might be using when conducting a search. It's not enough to simply start writing a product description with no thought given to the words you use in the article. Keep in mind that Search Engines are going to craw...
When creating content for a business webpage be sure to consider the terms customers might be using when conducting a search. It's not enough to simply start writing a product description with no thought given to the words you use in the article. Keep in mind that Search Engines are going to craw...
Christmas Website Templates Are In Demand - Sun, 04 Dec 2011
Barriers to entry for starting an online business are so small now that many small business are even opening shops for the purpose of selling a small number of seasonal products. The recent Analytics results for xEcommerce shows a spike in the number of users searching for Christmas website templ...
Barriers to entry for starting an online business are so small now that many small business are even opening shops for the purpose of selling a small number of seasonal products. The recent Analytics results for xEcommerce shows a spike in the number of users searching for Christmas website templ...
Search Engines & Directories Offering Free Listings - Sun, 20 Nov 2011
Search Engines & Directories still offering free submissions are getting harder to find. Following are many of the Search engines & directories we use in our website promotion campaigns. Australian Search Engines & Directories dmoz - www.dmoz.com Â...
Search Engines & Directories still offering free submissions are getting harder to find. Following are many of the Search engines & directories we use in our website promotion campaigns. Australian Search Engines & Directories dmoz - www.dmoz.com Â...
The Internet - Business Blessing & Curse! - Sat, 19 Nov 2011
The Internet is a blessing to some businesses, and a curse to so many others. While some online retailers are finding ways to tap into new national and international markets, others are finding that the Internet has opened the floodgates to so much competition that it’s near impossible to survi...
The Internet is a blessing to some businesses, and a curse to so many others. While some online retailers are finding ways to tap into new national and international markets, others are finding that the Internet has opened the floodgates to so much competition that it’s near impossible to survi...
Stay Focused on Landing Page Objective - Sat, 19 Nov 2011
Every landing page in your website should focus on a single objective. Don’t confuse the user with too many options or conflicting themes. Don’t Bury the User in Too Much Information Lots of product information is great but not when it’s all crammed into a single page. Too much conten...
Every landing page in your website should focus on a single objective. Don’t confuse the user with too many options or conflicting themes. Don’t Bury the User in Too Much Information Lots of product information is great but not when it’s all crammed into a single page. Too much conten...
SEO is (not) a Waste of Time - Sat, 19 Nov 2011
Small business owners can spend countless hours and enormous sums on Search Engine Optimisation in an effort to drive organic Search Engine Traffic to their sites. The problem is that even the experts can’t agree on how exactly the Search Engines rank individual pages. To add to the problem Sea...
Small business owners can spend countless hours and enormous sums on Search Engine Optimisation in an effort to drive organic Search Engine Traffic to their sites. The problem is that even the experts can’t agree on how exactly the Search Engines rank individual pages. To add to the problem Sea...
Page Load Time effects your SEO ranking - Sat, 05 Nov 2011
Website performance has always been important to users, and slow page load times have never been popular! Who wants to wait around for a page to load when it takes only seconds to hit the back button and move to the next site. Users make very quick judgements about websites. If they are slow, dif...
Website performance has always been important to users, and slow page load times have never been popular! Who wants to wait around for a page to load when it takes only seconds to hit the back button and move to the next site. Users make very quick judgements about websites. If they are slow, dif...
The Canonical URL Meta Tag - Fri, 04 Nov 2011
Canonicals are a way of publicly specifying a preferred URL in situations where you may have duplicate content on more than one page, or have multiple URL's that lead to an identical (or almost identical) page. Example URL's that lead to the same page: All of the URL's below load exactly the sam...
Canonicals are a way of publicly specifying a preferred URL in situations where you may have duplicate content on more than one page, or have multiple URL's that lead to an identical (or almost identical) page. Example URL's that lead to the same page: All of the URL's below load exactly the sam...
Get More Data From Google Analytics - Mon, 31 Oct 2011
The new Google Analytics (beta) Service allows you to merge data from your Webmaster's Toolkit into your Analytics reports. To link Google Analytics with Google Webmaster Tools: 1. Click Setting from your Analytics Account 2. Click "Web Property Settings" 3. Click "edit" from Webmaster T...
The new Google Analytics (beta) Service allows you to merge data from your Webmaster's Toolkit into your Analytics reports. To link Google Analytics with Google Webmaster Tools: 1. Click Setting from your Analytics Account 2. Click "Web Property Settings" 3. Click "edit" from Webmaster T...
Webmaster Tools are Essential to Your Business! - Mon, 31 Oct 2011
Webmaster tool provided by Google and Bing are absolutely essential for the success of your website. There are simply no better tools available for determining the health of your website (except of course the sales figures produced by the internal shop reports!). Google Webmaster Central Googl...
Webmaster tool provided by Google and Bing are absolutely essential for the success of your website. There are simply no better tools available for determining the health of your website (except of course the sales figures produced by the internal shop reports!). Google Webmaster Central Googl...
Webmaster Tools for xEcommerce Clients - Mon, 31 Oct 2011
We strongly recommend to all clients that you regularly monitor the progress of your website by checking into your Google Webmaster and xAnalytics accounts. There are many important metrics reported by these tools, ranging from who's currently on-line to how many users have connected via an iPh...
We strongly recommend to all clients that you regularly monitor the progress of your website by checking into your Google Webmaster and xAnalytics accounts. There are many important metrics reported by these tools, ranging from who's currently on-line to how many users have connected via an iPh...
Geotargeting a website in Webmaster Tools - Sat, 29 Oct 2011
In order for your website to rank well for local searches, Google needs to know the geographical location of your business. To determine your location, Google will typically probe two pieces of available data. 1. The Top-Level-Domain name (that's the .au extension you see in most Australian webs...
In order for your website to rank well for local searches, Google needs to know the geographical location of your business. To determine your location, Google will typically probe two pieces of available data. 1. The Top-Level-Domain name (that's the .au extension you see in most Australian webs...
URL Considerations when Upgrading a Website - Tue, 25 Oct 2011
When a business owner decides it's time update their website they must always consider the Search Engine implications of the proposed change. Changing a page's URL is the same as deleting the old page (and probably well indexed page) and replacing it with an entirely new page that starts with z...
When a business owner decides it's time update their website they must always consider the Search Engine implications of the proposed change. Changing a page's URL is the same as deleting the old page (and probably well indexed page) and replacing it with an entirely new page that starts with z...
Dashes or Underscores in URL? - Sun, 23 Oct 2011
Google interprets dashes (-) in phrases as word separators, but interprets underscores (_) as part of a single word. Therefore the URL small_business_website.html is seen as a single word, and small-business-website.html is separated as 3 words "small", "business" and "website". To Google: "s...
Google interprets dashes (-) in phrases as word separators, but interprets underscores (_) as part of a single word. Therefore the URL small_business_website.html is seen as a single word, and small-business-website.html is separated as 3 words "small", "business" and "website". To Google: "s...
301 redirect www & index pages - Sat, 22 Oct 2011
Here is a nice snippet of code that will: 1. Redirect xecommerce.com.au to www.xecommerce.com.au and 2. Redirect xecommerce.com.au/index.php to www.xecommerce.com.au 3. and any combination of above to www.xecommerce.com.au This consolidates the index page Google page rank into a single URL...
Here is a nice snippet of code that will: 1. Redirect xecommerce.com.au to www.xecommerce.com.au and 2. Redirect xecommerce.com.au/index.php to www.xecommerce.com.au 3. and any combination of above to www.xecommerce.com.au This consolidates the index page Google page rank into a single URL...
Search Engine Optimisation Tips - Mon, 10 Oct 2005
Sadly there is no secret trick, or quick and easy way to push past the competition for first place in search engines – at least none worth risking. Search engine optimisation is a time consuming and delicate exercise, and rewards those who put in the hard work, and know something about how sea...
Sadly there is no secret trick, or quick and easy way to push past the competition for first place in search engines – at least none worth risking. Search engine optimisation is a time consuming and delicate exercise, and rewards those who put in the hard work, and know something about how sea...