Single page, stand-alone websites that sell a single product, and offer no additional content don’t rate well with Adwords.
A paragraph or two describing the product, a product image, and a couple of links etc. does not impress Google, so your ad will rank poorly. This will drive up the cost of advertising, and simultaneously lower your position in the results (of course the click-through-rate are also critical).
All this makes sense. Google wants to link to high value sites, because that’s also what their users want.
A great website will naturally have a lot of good quality information – not just a product description.
Great website content include:
- A Blog related to the products or service on offer
- How-to pages
- Best Buy Guides
- Customer Reviews / Testimonials
- FAQ Pages
- A Glossary of Terms
- Discounts / Specials
- & Always; Original & relevant content
- Images / Videos
- Lists / Tables
- Links to other relevant information
