Search Engine Optimisation / Marketing

Search Optimization, Search Engine Optimisation, SEO Optimization, Search Marketing, SEO Rankings, Search Engine Marketing

 

There is no doubt Search Engines Optimisation / Marketing is the cornerstone of a successful Internet Business.

All xEcommerce shops are Search Engine friendly:

Readable URL’s

Short, descriptive, Search Engine & User friendly URL’s.

Easier to index for Search Engines, and easier to remember for customers.

http://www.exampleshop.com.au/product-name
instead of
http://www.exampleshop.com/index.php?prod_id=36032&sid=6a5e9829348712941kaa6f849f730f1

The benefits are:

  • No confusing serial numbers in the URL
  • Easier for search engines to spider / index
  • Easier for users to remember the address
  • Better ranking for targeted product key words

Title tag, Meta Description, & Meta Keywords

Setting the page “title” and the META “description” information for each page is recognised as two of the most important Search Engine Optimisation requirements. Both of which are supported by xEcommerce shops.

Title Tag

The title tag is what appears as the clickable link in the Search Engine Results Page (SERP), and is the Page/Tag name and Bookmark name for most Browsers. Very important! Key words found in the tile tag are very important to any website’s SEO efforts.

META Description

The META Description is the short description that appears below the Clickable Link on the SERP’s of most Search Engines. A short well crafted paragraph will help draw customers to your link. The META description is essentially your ad copy for your product page. Title Tag
The title tag is what appears as the clickable link in the Search Engine Results Page (SERP), and is the Page/Tag name and Bookmark name for most Browsers. Very important! Key words found in the tile tag are very important to any website’s SEO efforts.

Other Included SEO Features & Assistance