Keyword Tools & Stuff


Google Auto Complete

This tool is great when you need a quick list of the most popular keyword phrases related to a blog article you are writing.

Screen Shot 2011 12 12 at 7.20 300x55 Keyword Tools & StuffIf I’m writing a blog post on “ecommerce”, I type the term “ecommerce” into Google and it shows me the four most searched terms.

I can then choose a phrase from these suggestions to use as part of my header in the blog post.

Google Adwords Keyword Tool

This is arguably the best tool to use to get keyword suggestions, simply because it is a Google tool, and mist users use Google for their searches.

The results (if you can believe them – I sometimes wonder) are what users are searching for on Google.

Screen Shot 2011 12 12 at 7.03 300x143 Keyword Tools & Stuff

Wordtracker Keyword Tool

Wordtracker is a paid service, but offers a few things that Google’ Keyword tool doesn’t;

  • Wordtracker gives you more than 200 results per term which is good for finding long-tail keywords. Then again the very long tails contain phrases which are rarely used and arguably not worth chasing.
  • Wordtracker gives you “related: keywords. So, even if you type in ecommerce, you might get back suggestions for “shopping cart”

Screen Shot 2011 12 12 at 7.02 300x132 Keyword Tools & StuffIn my opinion it’s great to spend a little time researching the keyword phrases your business customers might be using, but it’s more important to create great quality content. Ultimately, that is what your visitors will come back for, and that is what search engines are getting better at finding.

Best keyword tools idea?

Write good content  - is future proof!

(do as I say, not as I do :)

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About the author

Harris
I have been in the Internet industry since 1994, when I was one of the directors and owners of Cyberloom Pty Ltd - an early ISP based in Sydney, NSW. Cyberloom was sold in 2001. That's when I started X Pty Ltd as a website development company. xEcommerce.com.au is now my primary focus. xEcommerce.com.au builds small business sites on two platforms - Magento & Wordpress. One day I would like to operate the business from the Greek Island of Meganisi - and why not? The Internet is everywhere! ;)




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