Geotargeting a website in Webmaster Tools

Posted on by

In order for your website to rank well for local searches, Google needs to know the geographical location of your business.

To determine your location, Google will typically probe two pieces of available data.
1. The Top-Level-Domain name (that’s the .au extension you see in most Australian websites)
2. The geographical location of your hosting company’s servers.

The problem with this method is that your Australian website might be hosted in the USA, and you domain name might end with .com even though you target audience is Australia. As a result, Google might be matching search results for your website content to US audiences and less so to your target audience.

A solution to the problem is to use Google’s Webmaster Tools to Geo-Target you website.

For more information about Geo-targeting your website see Google’s official video: Geotargeting – Webmaster Tools Help. If you would like xEcommerce to help your business with Search Engine Optimisation / Marketing please contact us at xEcommerce.com.au

Getting results from Adwords - Fri, 16 Dec 2011
There are a few basic rules you need to follow for a successful Adwords Campaign... 1. Ad heading must closely match the search query If the search phrase is "Nokia Cameras", your ad should include the term "Nokia Camaras". 2. Ad body that is compelling and has a very tempting call to action E...
Your Business MUST use Google Places - Thu, 15 Dec 2011
Make sure you have setup a google places account if you have a bricks & mortar business. I was recently looking for a local car wash and naturally used Google to find one (who uses the yellow pages any more!) One of the ads caught my attention. In addition to the address, phone number...
Improving Adwords Ad Quality Score - Wed, 14 Dec 2011
Single page, stand-alone websites that sell a single product, and offer no additional content don't rate well with Adwords. A paragraph or two describing the product, a product image, and a couple of links etc. does not impress Google, so your ad will rank poorly. This will drive up the cost of ...

One thought on “Geotargeting a website in Webmaster Tools”

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>