Dec 05 in Search Optimisation Written by: Harris
When creating content for a business webpage be sure to consider the terms customers might be using when conducting a search.
It’s not enough to simply start writing a product description with no thought given to the words you use in the article. Keep in mind that Search Engines are going to crawl the content of the page and then index only the words it found on the page. If those words do not reflect the words your customers use when doing a Search in Google, your page will never be visited.
There are many Keyword Research Tools you could use to find related keywords, but for the purposes of this article we will use just Google, and their “Related searches” link to demonstrate the need to do the research.
As an example, let’s say we want to sell “dog flea control”.
Let’s start by doing a search on Google for “dog flea control”.
Now lets click on the “Related searches” link (bottom left of Google results page).
Here is a list of related terms returned.
- pet fleas control
- animal fleas control
- puppy fleas control
- canine fleas control
- dog fleas control ticks
- fleas control dogs and cats
From this list we can see that users are also searching for “canine flea control“.
Had we not searched for related terms and included those terms in our product description, Search Engines would not have indexed the term “canine” flea control, and users searching for our product using the world “canine” would have had no chance of finding our page.
The placement of these search terms within your page is also important, for more info read some of our SEO pages.