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Nov 19 in Web Design
Written by: Harris
Every landing page in your website should focus on a single objective.
Don’t confuse the user with too many options or conflicting themes.
Don’t Bury the User in Too Much Information
Lots of product information is great but not when it’s all crammed into a single page. Too much content, or poorly formatted content can dilute the focus of the page away from the objective.
If you have lots of information, thats fantastic – content is “king”! but make sure to break up that information into digestible chunks thats tucked away, and easily accessible to the user if they require it.
Highlight the main selling points, and use a button / link to “more info”, or use product information “tabs” for the purpose.
Assess all landing pages to ensure that each one has a very clear path to the conversion goal. Make sure there are elements on the page that gently guide the user to a destination; whether it is clicking on the “buy now” button, subscription button, or the submit button on the quotation form.
Make the Goal Conspicuous
Naturally the goal should be very prominent. You don’t want the user hunting for the “buy” button, it should be one of the most conspicuous elements on the page. Making one element conspicuous naturally means that you have to make other elements less conspicuous. You have to decide which page elements are most important in achieving you objective.
Tags:
business strategies, conversion, ecommerce, navigation, Web Design, website design
About the author
I have been in the Internet industry since 1994, when I was one of the directors and owners of Cyberloom Pty Ltd - an early ISP based in Sydney, NSW. Cyberloom was sold in 2001. That's when I started X Pty Ltd as a website development company. xEcommerce.com.au is now my primary focus. xEcommerce.com.au builds small business sites on two platforms - Magento & Wordpress. One day I would like to operate the business from the Greek Island of Meganisi - and why not? The Internet is everywhere! ;)
