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Does Anyone Read Small Business Blogs?

Dec 10 in Small e-Business Written by: Harris

Does anyone read small business blogs or are they just a desperate way to create content that points back to the product pages to increase page ranking? Banish the thought! Small business website blogs are a labour of love to spread free wisdom to the customers of small businesses. Our blogs are a community service. They are the result of countless hours of after work work. We know they are appreciated! Please, please, please, if you are a HUMAN BEING reading this post put "YES" in the comments...

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Slideshow A+ Plus For Shopping Cart Websites

Dec 10 in Web Design Written by: Harris

Adding a slideshow to your shopping cart website landing page is a great way to showcase your featured products in a way that's visually appealing and dynamic. As the saying goes, "Images are worth a thousand words". Short Attention Span Statistics show that the average Internet user spends very little time assessing if a website serves their needs - possible only a couple of seconds. With only a couple of seconds to cement a users attention, there is no point presenting them with a page...

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Facebook for Business

Dec 07 in Internet Marketing Written by: Harris

Facebook for e-Business! - Free citizenship & No Trade Barriers. Social Networks are growing in size, importance, and influence. So lets consider the business implications of services such as Facebook, Google +, Twitter, Linked In. Demographics According to Facebook, there are 800 million users worldwide. 50% of whom log in to their accounts on a daily basis. Australia alone has almost 11 million users (2011 - checkfacebook.com). 70% of Australian Facebook users are between the ages of 18 and 44. (see...

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Your eBusiness Must Write to Survive

Dec 06 in Small e-Business Written by: Harris

The 90-9-1 principle states that 90% of online users don't contribute any content, 9% are occasional contributors, and only 1% are regular contributors of information. In an environment where information is key, the 1% will control the conversation. The 1% get the respect and recognition. As an Internet business owner you want to be in the conversation. Silence is death on the Internet. It's not so different in the real world. Businesses that are involved in their community, are seen as the leaders...

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Christmas Website Templates Are In Demand

Dec 04 in Internet Marketing Written by: Harris

Barriers to entry for starting an online business are so small now that many small business are even opening shops for the purpose of selling a small number of seasonal products. The recent Analytics results for xEcommerce shows a spike in the number of users searching for Christmas website templates. These operators are looking at the cost of building short term business websites to sell a few christmas products over a few weeks before christmas. Any why not! It's quite reasonable for an average...

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The Internet – Business Blessing & Curse!

Nov 19 in Small e-Business Written by: Harris

The Internet is a blessing to some businesses, and a curse to so many others. While some online retailers are finding ways to tap into new national and international markets, others are finding that the Internet has opened the floodgates to so much competition that it’s near impossible to survive. Why are some businesses thriving while others are withering away? Successful businesses find ways to adapt to new environments. They accept the challenges they are presented, and use them as an opportunity...

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Include Shipping in Product Price?

Nov 19 in Small e-Business Written by: Harris

Including the shipping price in the cost of a product is very attractive to many customers (it’s one less thing to worry about), but its not always possible. “Free shipping & handling” allows the customer to shop around, focussed on your product, and free of any fear they will be slapped with fees around the next corner, or unreasonable shipping fees at the very last moment. Don’t include shipping cost in price if; You sell heavy items You sell large items You offer international...

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Stay Focused on Landing Page Objective

Nov 19 in Web Design Written by: Harris

Every landing page in your website should focus on a single objective. Don’t confuse the user with too many options or conflicting themes. Don’t Bury the User in Too Much Information Lots of product information is great but not when it’s all crammed into a single page. Too much content, or poorly formatted content can dilute the focus of the page away from the objective. If you have lots of information, thats fantastic - content is “king”! but make sure to break up that information...

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Geotargeting a website in Webmaster Tools

Oct 29 in Search Optimisation Written by: Harris

In order for your website to rank well for local searches, Google needs to know the geographical location of your business. To determine your location, Google will typically probe two pieces of available data. 1. The Top-Level-Domain name (that's the .au extension you see in most Australian websites) 2. The geographical location of your hosting company's servers. The problem with this method is that your Australian website might be hosted in the USA, and you domain name might end with .com...

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Dashes or Underscores in URL?

Oct 23 in Search Optimisation Written by: Harris

Google interprets dashes (-) in phrases as word separators, but interprets underscores (_) as part of a single word. Therefore the URL small_business_website.html is seen as a single word, and small-business-website.html is separated as 3 words "small", "business" and "website". To Google: "small-business-website" = the words "small" and "business" and "website", but "small_business_website" = the word "small_business_website". Why does this matter? Because Google considers the words in a URL when...

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ecommerce Archives - xEcommerce

Does Anyone Read Small Business Blogs?

Slideshow A+ Plus For Shopping Cart Websites

Facebook for Business

Your eBusiness Must Write to Survive

Christmas Website Templates Are In Demand

The Internet – Business Blessing & Curse!

Include Shipping in Product Price?

Stay Focused on Landing Page Objective

Geotargeting a website in Webmaster Tools

Dashes or Underscores in URL?

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