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URL Considerations when Upgrading a Website
Oct 25 in Search Optimisation
Written by: Harris
When a business owner decides it's time update their website they must always consider the Search Engine implications of the proposed change.
Changing a page's URL is the same as deleting the old page (and probably well indexed page) and replacing it with an entirely new page that starts with zero ranking.
So what constitutes a URL change?
Just about everything...
URL's are case sensitive, so even capitalising a page's URL will effect the ranking for that page.
Adding or removing...
