Dec 06 in Small e-Business Written by: Harris
In an environment where information is key, the 1% will control the conversation. The 1% get the respect and recognition.
As an Internet business owner you want to be in the conversation. Silence is death on the Internet.
It’s not so different in the real world. Businesses that are involved in their community, are seen as the leaders in their field, and get the lions share of business.
An on-line retailer that sells the same products as so many other businesses needs to find a way to attract attention. Silence is no way to do that!
It’s takes time to write content for the Internet, and the content itself is not something you can sell.
To take the some of the load off your business, try and recruit your customers as contributors. It’s easier if you are retailer with a customer review and comments section, but even then getting the conversation started can be difficult.
If you can afford it, pay someone to create some initial content that will help create enough momentum to draw your customers into conversation.
Answer your enquires once – On-Line
When you receive a phone enquiry, don’t just answer the question on the phone (again, and again). Write an article and post it on your website. Then direct future enquires to the on-line document.
Consider sites like Amazon, and IMDB. Much of the value of their website comes from the comments and reviews contributed for free by their users. Without the contribution of those users, Amazon & IMDB would not be nearly as popular.
The 99%ers (ie. the consumers) visit to places like Amazon looking for information. While there they may buy, or they may not, but either way they won’t forget the brand.